Category Archives: SEO

Does SEO still exist?

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With the latest round of rules and regulations launched by Google, the biggest question in everybody’s mind is – Is there anything like SEO still existent?  Well the truth of the matter is that the answer to this question is a big Yes.

Let us take a hard look and the answer and try to understand the same.

The basic logic of SEO is two-fold- Optimization and Revenue Generation. Each of these activities are different from each other and yet intricately linked to each other. Optimization of a website analyzes a website on the below parameters.

  • How well is the website designed?
  • Is the website designed as per the each and every guideline?
  • Are the keywords used and distributed properly ?
  • Does the website description in the coding have the keywords?

Only when a website clears each of the above parameter successfully, can it say that it has been optimized.  Now when it comes to the second part i.e. Revenue Generation, this is where the latest rules issued by Google has made people question the relevance of SEO.

When it comes to revenue generation, there are number of different things used by SEO companies and Managers.

The first is link building using Article Posting websites, Blogs, Social Bookmarking and Guest Posts.

The second is creating profiles on popular social media websites like Twitter and Facebook and then advertising the links of these platforms.

Now when it comes to the first activity, Google realized that a number of websites indulged in Spamming. They also realized that these websites did not check the quality of the articles and blogs submitted. Hence initially they reduced the page rank of such websites. However, when SEO companies continued to use them, they then took the extreme step of reducing the impact of such practices.

As a result, in today environment, Social Bookmarking is the only activity that seems reliable and which can give you some guarantee of inbound links.

However, most SEO managers forget that social media platforms can also be extremely important links.  They have the reach that is similar if not higher than article and blog posting websites. However, the biggest factor that keeps them high on the list is that 99% of the advertising on these platforms is paid advertising.

Google attaches a huge positive to paid advertising. The reasoning behind it is that if any person is ready to pay to advertise their company, they will ensure that the content on their website and the advertisement is good enough to attract visitors.

So as you can see, SEO is not dead, but has just evolved.

2014 SEO Tips

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To promote a brand in present day, nothing counts as valuable as SEO (Search Engine Optimization) internet marketing. It is essential to have a specialist in SEO techniques to promote a brand and marketing. In today’s world, everyone is connected to the internet and whenever someone needs something they surf and get information. SEO techniques help the website to come in the top ten ranks and it is a fact that out of zillions of web pages of search results, the users only read first ten pages. That’s where the SEO comes into the picture. In this post we will discuss about the SEO tips in 2014 to get best from your website.

SEO is a package that combines content blog, design, keywords, HTML, backlinks, strategy and marketing of the website. To maintain the web presence, SEO is the word that all internet marketers should stick to.

  1. The process should be done in an appropriate manner.
  2. Research the keywords and content creation strategies with the help of web analysis and competitor analysis.These analyses help the marketer to understand the traffic and gives visibility to your website. Moreover, it helps to make effective changes as per the demand of the situation.
  3. Optimize each and every page for main keyword (On site SEO).
  4. Think like a customer their need and wants and create content accordingly. The content is king and same is the content creation strategies that target audiences.
  5. Maintain link building to all pages including homepages and main pages.
  6. Keep improving the keywords; it is a time taking process but worth. Keywords should always be used in the first paragraph of the content so that the engine can figure out as per title.
  7. Time to time analyzes the rankings and traffic and make changes accordingly.
  8. Use SEO friendly content that makes sense to the URL. The keywords can highlight and boost the SEO services.
  9. Crisp and succinct headlines are important in content creation. A short descriptive detail must be present containing all the important keywords that properly explain the focus of the content.
  10. The image speaks louder than words. Optimize the image with appropriate ALT tags. Today’s audience is visual than ever.
  11. A calculated use of social media and quality link building is very important that delivers consistent traffic to the website. Good content with information together with back link promotes the content to all mediums.

Last but not least, the golden rule of SEO is to write content and use strategies that are useful and beneficial for customer than engines will let you sail through magnificently in SERP.