Category Archives: Network

Ways to advertise on social marketing

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Social media has given a new face to marketing. It is a new way to reach out to your customers. Facebook set up its marketing plan for advertisers in such a way that it influences the buyers purchase decisions. Facebook offers a couple of tools advertisements one such tool is Facebook sponsored stories you can pay Facebook to highlight your post or an action of a Facebook fan of your business. This simply shares your post to everyone in that person’s friends list. This is either on the sidebar or news feed. Your page can reach to some extent on Facebook with Facebook promoted posts tool. Your content may include product photographs, updates about your day to day activities, different offers, videos you like or concerning your products, any polls you may conduct.

These posts have the capacity to reach not only your consumer base but also the people who have liked shared and commented on that particular post. You must note that your business page should have at least 100 fans to begin with. The best way to promote your business content or an event that you want to hold is trough Page Post Ads. These Ads are normal posts on any company’s profile page. The company then coverts these posts into a paid advertisement . Another tool is called `Offers’, with this your business can send coupons directly to their fan-base. Fans can share these offers with anyone they want by clicking on the “share offer” link below the story. This is initially free but Facebook is now charging a minimum fee equal to five USD for this promotional activity.

A handy tool that allows companies to target customers on Twitter is to promote specific tweet about themselves posted on their profile or on the profile of a customer. By doing this companies are able to target other twitter users who have similar interests to their customer base. This will easily increase the number of followers for a company. A higher number of customers’ means that the company will feature is Twitter’s “Who to Follow” account recommendation engine. These are two majorly used pages used for social marketing, there are other social networking websites such as Google+ LinkedIn and YouTube these pages are getting popularity slowly but are not as popular. YouTube is the second biggest search engine after Google. But YouTube uses digital advertising video content, this different approach to the others.

Apple said to build its own content delivery network

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Apple a name of tech giant in the industry put faith in Akamai and level 3 to deliver its apps, iTunes content, and other software’s update to its users . But now it is going to be change according to an analyst. It is seemed that Apple want to control more of the user experience.  An business consulting firm name Frost and Sullivan say that Cupertino, calif, and other electronic giant may be building their own content delivery apps, software updates and iTunes content to its consumers.

The official Dan Rayburn who is principal analyst in this business consulting says so by telling it to its users. No one can say more about it because details are not to be public at this time. Rayburn told that Apple is building its own network world wide to get it done. A long list of people is being hired by Apple to do the work. Apple is hiring experienced persons to build a large scale network for this project. Though Apple is silent on what the content type will be delivered, what kind of areas will be served and many other factors. Apple is being silent on all this. Details are very limited and very hushed up at this point. The service provider at this time is Akamai technology and level 3 communications. These both companies are dealing with Apple and delivering its content to its user. But might be very soon Apple take control of it from these companies.

Apple want control under its own roof because it’s focusing on its iCloud service. This iCloud service gives an edge to Apple to exert even more control over its products. This will also result in better service for its users. Apple is now controlling the way how content has to be delivered to their devices. But now they are only controlling the entire customer experience. According to Rayburn Apple don’t own the last mile so in that case they won’t be able to have complete control. On the other hand when they will be having their own CDN it will give them more control and security which they have now.

 Apple wants this to be done as soon as possible because the company wants to own more of its user preference. Apple contents will be delivered by two companies and these companies are best in their work. But Apple wants to control more of it and for this purpose the company soon launching iCloud to its users.

Mobile Users at Risk

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According to the IDG news service in the past few months the security researchers have detected serious issues in the field of mobile advertising libraries. The risks that are result of such issues like exploitation of permission to android apps, execution of unauthorized codes on a device of the user can be still reduced if the libraries make use of HTTPs according to the researchers.

It has been recently reported by the researchers from the firm FireEye that there are ad libraries that are exposing sensitive functions to JavaScript code that too over insecure connections which makes the apps that use them to be highly affected and attack the man in the middle. An attacker that is a person who can intercept traffic from these libraries can inject problem creating JavaScript code in the connection which can result in unauthorized actions of using the permissions to the apps of the host. The exposure begins from an Android API feature termed as addJavaSciptInterface which allows the JavaScript code that is running in the WebView to access the native functionality of the app. A WebView mentioned here is a type of browser window that is used by the apps to display the content of web.

Advertising libraries are also known as advertising SDKs and they consist of a third party code that is included by many of the developers in their apps so as to earn revenue from the advertisement that is displayed in the app. WebView feature is used by these libraries commonly for display of the ads which are loaded from a main server out of which many use the addJavaScriptInterface for more of advanced features. The users of Android devices can download products like Lookout’s Ad Network Director to keep a tab on what ad networks of mobile are running in their apps.

The risks in security come when the addJavaScriptInterface methodology is taken in use and the main content is uploaded in WebView over HTTP connection that is unencrypted. The FireEye researchers said that they have made an analysis that shows at least 47 percent out of the top 40 ad libraries persist with these vulnerabilities in at least one of their different versions which are in use actively on Google Play by the popular apps.

The security risks, however, that are associated with addJavaScript are known for a while. Researchers from London based security firm MWR InfoSecurity have reported in September, the use of addJavaScriptInterface combined with use of HTTPs can be exploited to attain a reverse TCP shell on a device.