Monthly Archives: April 2014

Are you using social media properly?

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Social media is a buzz word in the online marketing industry. It enables small businesses to tap interest of their potential customer.  If social media is executed properly, it can bring tremendous results to the business. In this post we will discuss about the use of social media in an appropriate way that brings breakthrough success in the business ventures.

To use social media properly we need to keep few tips in mind. To bring success in every marketing campaign, it is important to determine the platform. Under social media accounts there are various channels Facebook, Google+, Linkedin, Pinterest, Twitter, Youtube, Reddit, to name a few. It is important to develop a unique strategy personalized as per the prerequisite of the business.

Planning is pervasive for any business venture to be prosperous. Creating a social media plan is the inception stage. A proper planning of content and brainstorming ways to present the content is charted out in the process of planning the marketing plan.

Content rules in online marketing industry. It is imperative to engage the interest of the customer. By creating compelling content which hooks the interest of the readers is essential strategy used in social media. The content should be informative and easy to understand by the readers and content creation strategies that target audiences directly is significant part of the process. The content should be presented in a way that attracts customers. With good and quality content images, videos, podcast, eBooks, presentations, white papers, press releases etc. should be used simultaneously. Blogging is also done with content creation that helps to connect with the audience on a deeper level where through comment feedback and forums create an ambience where people connect on the level of trust and creates an image about particular brand or the company.

Image is everything for the customer in the sphere of online marketing. By image it means branding of the product. Social media is an essential tool for promoting the brand across the globe thorough various mediums representing your voice and identity of the organization. Branding gives followers and in turn loyal customers. Through social medium platforms the organization earns an image that is followed by customers, referred to other people who comes in contact and increases the base of potential pool of customers.

Social media plays a vital role in the process of tracking the progress of the campaigns. It is very important to use social media analytic tools to see the level of business. It comes with additional benefits like they are cost effective or no cost at all and they provide valuable data.

2014 SEO Trends

By | Search Engine Optimization (SEO) | No Comments

 

Building a dazzling website is of no use unless it generates gigs from it. Since, zillions of users use Google to search to find what they are searching for; SEO (Search Engine Optimization) is all you need to standby. It is one of the remarkable strategies for every single website owner to attract traffic and customer to their pages.To be rewarded with lucrative profits as ROI (Return on Investment), website holdersneed to plan smartly their SEO tactics with utmost care.

  1. Mobile SEO

In the modern day scenario, mobile marketing is very important. Mobile search is growing rapidly with the revolution of Smartphones.  Mobile SEO is going to be the up-to-the-minute trend in 2014. Developing a mobile SEO strategy is highly important since every user uses internet through mobile devices. In that case, website design and content should be presented in a way that is easy to use making a website friendly to users.

  1. Content is the King

Google updates have removed the myth, “Content is the King”. Earlier content was the king, but now content creation strategies are more important than ever. A good content creation policy is the key element that aims to target the audience. Keyword padding is penalized and will not be accepted any longer. The website should be presented in a way which is easy to navigate, readable, and informative. Better content policies will give good rankings, profits and no penalties.

  1. Optimize Social Media Accounts

 

Inthe coming days and at present as well, no internet marketing is complete without proper utilization of social media accounts. To optimize social media completely, one needs to act on all social media platforms as per your niche. All SEO strategies must be placed properly so that content is shared without a hitch on all social media accounts.Be smart with your social media efforts image, and strategies.

  1. A website holder must optimize for visitors not search engines. It is extremelyessential to aim the audience in an appropriate way.
  2. It is indeed very imperative to build connectionInstead of link building.
  3. Put great effort of long tail keywords. One should think of how people search.
  4. Branding will help better ranking for your website. Developing a brand can increase ROI (Return of Investment)

  1. It is imperative to optimize Images. So don’t fail to recall alt tags. Image marketing can get boundlessoutcomes.
  2. On Page SEO is still significant. It is essential to notoverlook the SEO Basics
  3. Web design is more imperative than ever. Decent design can increaseoutcomes.

Last but not least, don’t try to cheat Google.

 

 

 

 

2014 SEO Tips

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To promote a brand in present day, nothing counts as valuable as SEO (Search Engine Optimization) internet marketing. It is essential to have a specialist in SEO techniques to promote a brand and marketing. In today’s world, everyone is connected to the internet and whenever someone needs something they surf and get information. SEO techniques help the website to come in the top ten ranks and it is a fact that out of zillions of web pages of search results, the users only read first ten pages. That’s where the SEO comes into the picture. In this post we will discuss about the SEO tips in 2014 to get best from your website.

SEO is a package that combines content blog, design, keywords, HTML, backlinks, strategy and marketing of the website. To maintain the web presence, SEO is the word that all internet marketers should stick to.

  1. The process should be done in an appropriate manner.
  2. Research the keywords and content creation strategies with the help of web analysis and competitor analysis.These analyses help the marketer to understand the traffic and gives visibility to your website. Moreover, it helps to make effective changes as per the demand of the situation.
  3. Optimize each and every page for main keyword (On site SEO).
  4. Think like a customer their need and wants and create content accordingly. The content is king and same is the content creation strategies that target audiences.
  5. Maintain link building to all pages including homepages and main pages.
  6. Keep improving the keywords; it is a time taking process but worth. Keywords should always be used in the first paragraph of the content so that the engine can figure out as per title.
  7. Time to time analyzes the rankings and traffic and make changes accordingly.
  8. Use SEO friendly content that makes sense to the URL. The keywords can highlight and boost the SEO services.
  9. Crisp and succinct headlines are important in content creation. A short descriptive detail must be present containing all the important keywords that properly explain the focus of the content.
  10. The image speaks louder than words. Optimize the image with appropriate ALT tags. Today’s audience is visual than ever.
  11. A calculated use of social media and quality link building is very important that delivers consistent traffic to the website. Good content with information together with back link promotes the content to all mediums.

Last but not least, the golden rule of SEO is to write content and use strategies that are useful and beneficial for customer than engines will let you sail through magnificently in SERP.

Why is word press a popular CMS?

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WordPress offers a lot of benefits, but it is often underrated here are reasons why WordPress is better for CMS. Word press saves money you no longer need to hire designers to do basic text changes and edits; this can now be done by you itself. This saves a lot of time and money. It lets you to make changes and add content to your website and alter it instantly and you can keep your web page updated.The format of every page made through WordPress is similar. This lets you manage your time well by adding content and then scheduling the time for it to be uploaded and any time of the day.

By adding a few plug-ins you word press can turn into a full service membership site with many levels as possible. It lets you automatically integrate your posts with pages like Facebook, Twitter, LinkedIn, etc. With WordPress you can now add both written and multimedia content to any webpage with the utmost of ease. WordPress is constructed in such a way that blog code is steady and efficient without unnecessary HTML code that Google finds very engaging for indexing. And with the right setup, you can be able to tweak the information and optimize it to help boost the chances of a good ranking in search engine results.

The extremely simple way provided by WordPress to add and manage any type of material makes it fun for the designer. When you see the results of your own efforts instead of outsourcing everything, you become charged up even more to add more content.Your frequency of the input will draw Google attention and other search engines towards you. During the indexing process, they will compare the earlier information with new information and add it to their database.

The linking process to the new pages is done automatically based on what category you specify. This can be done directly from the admin login rather than using a software programmer to edit Java and PHP files at the coding level. Your blog posts are automatically be syndicated. They are converted to RSS feeds and syndicated to other websites. You begin the topic of your choice and allow people to continue the discussion. WordPress lets you see these comments and approve them before anyone else sees them on your Web site. You can also upload photos without having the risk of uploading to the wrong directories.

 

The Importance of a Call to Action Button on a Website

By | Web Design | No Comments

Your website might be generating good traffic, but there might be no sales happening through it. You need to direct your customers visiting your website to make a purchase. To make this a call to action button on your website is important.

A call to action button on your website will make a customer do something. These types of buttons usually serve the purpose of getting more sales or making a customer to fill in some details. These buttons are mostly recommended for E-Commerce websites. For example, you have an E-Commerce website that sells books. Such a website can have a call to action button with a caption ‘Buy this Book’. This call to action button will entice a customer to buy the book.

A well designed call to action button will definitely serve the purpose that you want it to do. Call to action buttons can be placed in various places throughout the website. These buttons come in different sizes and shapes. Make sure that the call to action button looks illuminated on your website and at the same time blends with the color combination of your site. The fonts used with the button should be bold enough.

The placement of your call to action button is very important. The placement should be in such a way that does not interfere with the customer and at the same time the customer would want to click it. The colours that you use on the button should be able to catch the customer’s attention. You can use call to action buttons for various reasons. You should design a call to action button keeping in mind the purpose of the button. You can use the button for various reasons. Often many companies want customer data and for this they have online forms on their website. But not all the visitors might be filling these forms. Therefore, placing a call to action button will entice people to fill the details.

When it comes to designing a call to button action it is very simple. But creativity is what makes the button stand out. So use your creativity to get a button designed for your website. There are many designers and graphic designing companies that you can hire to get a call to action button designed. These companies will charge you depending on the type of design you need.

How Can Videos in Your Website Help You Get More Business?

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Not all visitors on your business website will be keen on reading the complete content. Many visitors most often will just read a few lines and then move on. For such visitors having a video that talks about your business is the best way to communicate.

A business video helps to give you an increased visibility online. For example, if you have your own channel on YouTube you can embed the videos that you post on YouTube on your website also. This way you attract traffic both ways. Plus the increased number of likes for your video the higher will be your ranking on the search engine. Videos are also more engaging. People love watching videos since they don’t have to spend time on reading. A well produced video can get across the message of the business very easily. People often do not read the whole content on your website and it is also difficult for a person to gauge the emotions while reading. But in a video well incorporated audio, vocals and images can create the right kind of emotions in a viewers mind. It is a best way to keep your viewers engaged and the message given also stays in their mind.

A video can help you get more business. A video can be shared on various platforms and this way you attract viewers on a wide range. Your video can be watched by many people from diverse geographical locations. People who love your video will share them with their friends and family. Usually people go for a product that has been recommended by someone. This is the best way to get more loyal customers. Without spending much you are able to make a worldwide presence through a video. With the help of a video you can also show demonstrations of your product. You can also explain how to use your product and various other things.

To get the best out of your video make sure that it is well produced. Ensure that the video is HD Quality and it uses appealing music and characters. And don’t forget to publish your video on different web channels to generate more traffic. You can do many creative things with a video. You can have a number of videos running on your website, so that your customers will have a choice of watching a video.

The Importance to Target Your Website to a Specific Market and Making the Content and Design Based on That

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We all know that a website is designed for its visitors. After all it is the visitors that need to be reached through the website. A business website’s target is to attract visitors and later turn them into buyers of their product or service. Therefore, it is important to make a website specific to the target audience of that particular business.

A website that is specifically made keeping in mind its target audience is sure to gain lots of quality visitors and also potential customers. For example, if you are in a stall designing business. Your website should display content that talks about creative stall designing, how to attract customers at a trade show or maybe target your customers through a creative stall. When a website has content specific to its target market, it generates more genuine visitors. When visitors find something useful in your website that will benefit them, they are sure to be interested in your business. When your content talks about how you will help a customer the visitor automatically develop a sense of trust in your business. Your visitors might also share the content with other people who might be interested in your product.

The design of the website should also be directed towards the target market. When visitors take a first look of your website they will come know what the website is all about. This is very important for a business who wants to attract industry specific viewers to their site. Also the market specific design of a website communicates that your business is very professional in approach. The design of such websites helps the customers to easily navigate through the options and read the one that they are interested in. The design of every website is different. To design an industry specific website first it is necessary to take into account what your customers are looking for. If you are a corporate, then your business website should use subtle colours and if it’s an E-Commerce website then it should entice customers to shop.

They key to designing a market specific website is to think like your customer. You should understand what your customer’s needs are and accordingly the website should be able to solve their problems. It is the customers that are going to make you achieve business so you should work for their interest.