More meaningful choices will be offered to users through these new choice engines which combine vast social anddigital data with enterprise data. Why do we need these choice engines can be explain simply by an example. Like we use Google for a particular search it act like a search engine which gives a number of sources and from these we can choose a right one for our use. In the same manner choice engine work in the midst of anything it will help you a lot. Barry Schwartz who is a famous psychologist says that a lot of choices can lead to chaos. Some people find it difficult to choose right from wrong and then they don’t choose it. He called it paradox of choice. Choice engine is an answer to this paradox.
Now we will see why choice engine is simply world’s choices. To understand this we will take an example of the volume of data generated by individual on their social networking sites. Recently it comes in knowledge that around 70% of data is being generated on internet every day. Apple receives 47000 apps download in every minute. 2, 72,000 of dollars are being spend by consumer on net shopping. After this explosion of data consumers don’t get benefits immediately. Now the new technology play’s its role.
Emerging new technology provide a big opportunity to create market and value of this personal data from ‘smarter disclosure’. The data is converted into such a format which enables consumers to make decisions. If we provide certain amount of information to these choice engines then they will help us to find many things in which we are confused. Enormous potential is there in choice engine. It is like a boon to the consumers which will help them in saving money and making better decision.
Choice engine is like solving our problems in many ways. Choosing a thing is not so very simple but a great choice engine will solve this problem by giving you a relevant choice which is based on the given information. New choice engine will be collecting data from the social network and other sites and then it will convert it into the sets which can be used by consumer for their own purpose. Choice engine will also help in taking decisions in business and other things also.